{"id":6899,"date":"2023-03-27T00:31:41","date_gmt":"2023-03-26T15:31:41","guid":{"rendered":"https:\/\/www.wivlabs.com\/?p=6899"},"modified":"2023-03-27T00:43:13","modified_gmt":"2023-03-26T15:43:13","slug":"%ea%b8%b0%ec%a1%b4-ua%ec%9d%98-%ec%9d%b4%eb%b2%a4%ed%8a%b8%eb%a5%bc-%ea%b7%b8%eb%8c%80%eb%a1%9c-%ea%b0%80%ec%a0%b8%ec%98%a4%ea%b3%a0-%ec%8b%b6%ec%8a%b5%eb%8b%88%eb%8b%a4-%ea%b5%ac%ec%b2%b4%ec%a0%81","status":"publish","type":"post","link":"https:\/\/www.wivlabs.com\/?p=6899","title":{"rendered":"\uae30\uc874 UA\uc758 \uc774\ubca4\ud2b8\ub97c \uadf8\ub300\ub85c \uac00\uc838\uc624\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c GA4\ub85c \uad6c\uc131\ud560 \uc218 \uc788\ub098\uc694?"},"content":{"rendered":"

UA\uc5d0\uc11c GA4\ub85c \uc774\uc804\ud558\ub824\uba74 \ud398\uc774\uc9c0 \uc870\ud68c\uc218, \uc774\ubca4\ud2b8, \ub9de\ucda4 \uce21\uc815\uae30\uc900(\uacbd\uc6b0\uc5d0 \ub530\ub77c \ub9de\ucda4 \uce21\uc815\ud56d\ubaa9\ub3c4 \ud3ec\ud568) \ub4f1\uc744 GA4 \uc2a4\ud0a4\ub9c8\ub85c \ubcc0\ud658\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

STEP #01<\/span><\/h3>\n

\uc6b0\uc120 GA4\uc5d0\uc11c \uc0ac\uc804 \uc815\uc758\ub418\uc5b4\uc9c4 \ud558\uae30 \uc774\ubca4\ud2b8 \uc885\ub958\ub4e4 \uc911\uc5d0 \uc77c\uce58\ud558\ub294 \uc774\ubca4\ud2b8\uac00 \uc788\ub294\uc9c0 \ucc3e\uc2b5\ub2c8\ub2e4. GA4 \uae30\ubcf8\ucf54\ub4dc\ub9cc \uae54\uc544\ub3c4 \ud558\uae30 \ubaa9\ub85d\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uc774\ubca4\ud2b8\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ucd94\uc801\ub429\ub2c8\ub2e4. \uc989, \ubcc4\ub3c4\uc758 \ud0dc\uadf8\ub97c \ubd99\uc77c \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.
\n\uae30\uc874 UA \uc774\ubca4\ud2b8\uc640 \uc77c\uce58\ud560 \uacbd\uc6b0, UA\uc5d0 “sent_to” \ud30c\ub77c\ubbf8\ud130\ub97c \uc18d\uc131\uc5d0 \ucd94\uac00\ud558\uba74 \ub429\ub2c8\ub2e4.<\/span><\/p>\n

– \ud5a5\uc0c1\ub41c \uce21\uc815 : page_view, scroll, click, view_search_results, video_start\/progress\/complete, file_download, form_start\/submit
\nhttps:\/\/support.google.com\/analytics\/answer\/9216061<\/p>\n

– \uc790\ub3d9\uc218\uc9d1 \uc774\ubca4\ud2b8 : first_visit, session_start, user_engagement
\nhttps:\/\/support.google.com\/analytics\/answer\/9234069<\/p>\n

 <\/p>\n

STEP #02<\/span><\/h3>\n

\uc0c1\uae30 \uc774\ubca4\ud2b8 \uc911\uc5d0\uc11c \uc6d0\ud558\ub294 \uc774\ubca4\ud2b8\uac00 \uc5c6\ub2e4\uba74 \ub2e4\uc74c \ud558\uae30 \uc774\ubca4\ud2b8\uc5d0\uc11c \ud655\uc778\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \ud558\uae30\uc758 \uc774\ubca4\ud2b8\ub4e4\uc740 \ubcc4\ub3c4 \ud0dc\uadf8\ub97c \uc124\uce58\ud558\uc154\uc57c \ud569\ub2c8\ub2e4(**\uc790\ub3d9\uc73c\ub85c \ucd94\uc801\ub418\uc9c0 \uc54a\uc73c\uba70 \uc2a4\ud06c\ub9bd\ud2b8(\uc6f9\uc0ac\uc774\ud2b8 \ucd94\uc801 \ud0dc\uadf8)\ub97c \uc218\ub3d9\uc73c\ub85c \ucd94\uac00\ud558\uace0 \ud574\ub2f9 \uc774\ubca4\ud2b8\uba85\uacfc \ub9e4\uac1c\ubcc0\uc218\ub97c \uc124\uc815\ud574\uc57c \ud568). 2\uac00\uc9c0 \uc774\ubca4\ud2b8 \ud0c0\uc785 \ubaa8\ub450 \ubcc4\ub3c4 \ud0dc\uadf8 \uc791\uc5c5\uc774 \ub3d9\uc77c\ud558\uac8c \ud544\uc694\ud558\uae34 \ud558\uc9c0\ub9cc, \uac01 \uc5c5\uc885\ubcc4\ub85c GA4\uc5d0\uc11c \uad8c\uc7a5\ud558\ub294 \ucd94\ucc9c \uc774\ubca4\ud2b8\ub4e4\uc740 \uc0ac\uc804\uc5d0 \uc815\uc758\uac00 \ub418\uc5b4 \uc788\ub294 \uc8fc\uc694 \uc9c0\ud45c\ub4e4\uc774\uae30 \ub54c\ubb38\uc5d0 \uba3c\uc800 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/span><\/p>\n

\ucd94\ucc9c \uc774\ubca4\ud2b8\ub4e4\uc740 \ucd94\ud6c4\uc5d0 GA4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ubcf4\uace0\uc11c\uc5d0 \uc790\ub3d9\uc73c\ub85c \ubd88\ub824\uc9c0\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9cc\uc57d \ud574\ub2f9 \uc774\ubca4\ud2b8\ub97c \ubaa8\ub450 \ub9de\ucda4 \uc774\ubca4\ud2b8\ub85c \uad6c\uc131\uc744 \ud560 \uacbd\uc6b0, \ub370\uc774\ud130 \ucd94\uc801\uc740 \ub3d9\uc77c\ud558\uac8c \uac00\ub2a5\ud558\uc9c0\ub9cc \ud574\ub2f9 \uc774\ubca4\ud2b8\ub4e4\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ubcf4\uace0\uc11c\uc5d0 \ub098\ud0c0\ub098\uc9c0 \uc54a\uc73c\uba70 \uad00\ub828\ub41c \ubcf4\uace0\uc11c\ub97c \ubcc4\ub3c4\ub85c \uc9c1\uc811 \uc0dd\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ub610\ud55c \ucd94\ud6c4 GA4\uc5d0 \uad00\ub828\ub41c \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc774\ub098 \ubcf4\uace0\uc11c\uac00 \ub098\uc624\ub354\ub77c\ub3c4 \ucd94\ucc9c\uc774\ubca4\ud2b8\ub85c \uc124\uc815\ub41c \ub370\uc774\ud130\ub4e4\uc740 \uc790\ub3d9\uc73c\ub85c \uc801\uc6a9\ub418\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc5d0 \ub9de\ucda4\uc774\ubca4\ud2b8\ub85c \uc124\uc815\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

    \n
  • \ucd94\ucc9c \uc774\ubca4\ud2b8<\/strong>(Ecommerce \uc5c5\uc885 \uc608\uc2dc) : add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, generate_lead, purchase, refund, remove_from_cart, select_item, select_promotion, view_cart, view_item, view_item_list, view_promotion<\/span><\/li>\n<\/ul>\n
      \n
    • \ub9de\ucda4 \uc774\ubca4\ud2b8 : \ub9cc\uc57d \uc704\uc5d0\uc11c \uc801\ud569\ud55c \uc774\ubca4\ud2b8\ub97c \ucc3e\uc744 \uc218 \uc5c6\uc744 \uacbd\uc6b0, \uc790\uccb4 \ub9de\ucda4 \uc774\ubca4\ud2b8\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n
        \n
      • \uc608\uc2dc\n
          \n
        • UA : \uc774\ubca4\ud2b8 \uce74\ud14c\uace0\ub9ac: navigation-click \/ \uc774\ubca4\ud2b8 \uc561\uc158: top \/ \uc774\ubca4\ud2b8 \ub77c\ubca8: company-about-us<\/span><\/li>\n
        • GA4 : GA4\uc5d0\ub294 \uc790\ub3d9 \uc218\uc9d1 \uc774\ubca4\ud2b8 \ub610\ub294 \ucd94\ucc9c \uc774\ubca4\ud2b8\uc5d0 \uc0c1\uc751\ud558\ub294 \ud56d\ubaa9\uc774 \uc5c6\uc73c\ubbc0\ub85c \ub9de\ucda4 \uc774\ubca4\ud2b8 \ubc0f \ub9e4\uac1c\ubcc0\uc218\uc5d0 \uc774\ub984\uc744 \uc9c1\uc811 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc774\ubca4\ud2b8 \uc774\ub984\uc744 navigation_click\uc73c\ub85c, \ub9de\ucda4 \ub9e4\uac1c\ubcc0\uc218\ub97c click_location=top \ubc0f click_text=company-about-us\ub85c \uc9c0\uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
            \n
          • \n
              \n
            • <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              STEP #03<\/span><\/h3>\n

              \ub9cc\uc57d \uc571\ub3c4 \ud568\uaed8 \ucd94\uc801\ud560 \uacbd\uc6b0, \uc571 \ub370\uc774\ud130 \uc2a4\ud2b8\ub9bc\uc744 \ucd94\uac00 \uc0dd\uc131\ud558\uc5ec \uc6f9\uacfc \ub3d9\uc77c\ud558\uac8c \uc124\uc815\ud574\uc57c\ud569\ub2c8\ub2e4. \uae30\uae30\uac04 \uad50\ucc28 \ud50c\ub7a8\ud3fc \ud1b5\uacc4 \ub4f1\uc744 \uc0ac\uc6a9\ud558\uae30 \uc704\ud574\uc11c \uc571\uacfc \uc6f9\uc758 \uc774\ubca4\ud2b8\uba85\uacfc \ub9e4\uac1c \ubcc0\uc218\uba85\uc744 \ub3d9\uc77c\ud558\uac8c \uc9c0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub3d9\uc77c\ud55c \uc774\ubca4\ud2b8\uc5d0 \uc5f0\uacb0\ub41c \ub9e4\uac1c\ubcc0\uc218\ub294 \uc591\ucabd \ubaa8\ub450 \ub3d9\uc77c\ud558\uac8c \uc77c\uce58\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n

                \n
              • \uc608\uc2dc
                \n\uc6f9\uc5d0\uc11c\ub294 accessory_purchase \uc774\ubca4\ud2b8\uc5d0 country\ub97c \uc804\ub2ec\ud558\uace0 \uc571\uc5d0\uc11c\ub294 accessory_purchase \uc774\ubca4\ud2b8\uc5d0 country_code\ub97c \uc804\ub2ec\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc6f9\uc5d0\uc11c\ub294 \ubb38\uc790\uc5f4 ‘555321’\uc744 \uc804\ub2ec\ud558\uace0 \uc571\uc5d0\uc11c\ub294 \uc815\uc218 555321\uc744 \uc804\ub2ec\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.
                \n\uc6f9\uc5d0\uc11c\ub294 country_code \ub9e4\uac1c\ubcc0\uc218\uc5d0 US\ub97c \uc804\ub2ec\ud558\uace0 \uc571\uc5d0\uc11c\ub294 country_code \ub9e4\uac1c\ubcc0\uc218\uc5d0 USA\ub97c \uc804\ub2ec\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n

                STEP #04<\/span><\/h3>\n

                UA\uc5d0\uc11c \uc774\ubca4\ud2b8 \uce21\uc815\uae30\uc900\uc73c\ub85c \uc7a1\uae30 \uc704\ud574 \ucd94\uc801\ud55c \uac12, \ud2b9\ud788 \uc774\ubca4\ud2b8 \uce74\ud14c\uace0\ub9ac \ubc0f \uc774\ubca4\ud2b8 \ub77c\ubca8\uc740 GA4\uc5d0\uc11c \ub9de\ucda4 \uce21\uc815\uae30\uc900\uc73c\ub85c \ub2e4\uc2dc \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uce21\uc815\uae30\uc900 \ubc0f \uce21\uc815 \ud56d\ubaa9\uc740 \ubcf4\uace0\uc11c \ubc0f \ud0d0\uc0c9 \ubd84\uc11d, \uc7a0\uc7ac\uace0\uac1d \ubc0f \uc138\uadf8\uba3c\ud2b8 \uc791\uc131 \ub3c4\uad6c \ub4f1\uc5d0 \ud45c\uc2dc\ub418\uc5b4\uc9c0\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc2dc \uc8fc\uc694\ud55c \ud56d\ubaa9\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n

                “\ub9de\ucda4 \uce21\uc815\uae30\uc900”\uc740 GA\uc758 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud655\uc7a5\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ud398\uc774\uc9c0, \uc774\ubca4\ud2b8, \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ubd84\ub958 \ub4f1\uc744 \ucea1\ucc98\ud558\ub294 \ub370 \uc911\uc694\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubb3c\ub860 1)\ud5a5\uc0c1\ub41c \uce21\uc815, 2)\uc790\ub3d9\uc218\uc9d1 \uc774\ubca4\ud2b8, 3)\ucd94\ucc9c \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \uc218\uc9d1\ub418\ub294 \ub370\uc774\ud130\uc5d0 \ub300\ud574\uc11c\ub294 \ub9de\ucda4 \uce21\uc815\uae30\uc900 \ubc0f \uce21\uc815\ud56d\ubaa9\uc744 \uc124\uc815\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ube44\ud45c\uc900 \uc774\ubca4\ud2b8 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc218\uc9d1\ud558\ub3c4\ub85d \uc2a4\ud06c\ub9bd\ud2b8(\uc6f9\uc0ac\uc774\ud2b8 \ucd94\uc801 \ud0dc\uadf8)\ub97c \ub9de\ucda4\uc124\uc815\ud55c \uacbd\uc6b0, \ub9de\ucda4 \uce21\uc815\uae30\uc900 \ub610\ub294 \ub9de\ucda4 \uce21\uc815\ud56d\ubaa9\uc744 \ub9cc\ub4e4\uc5b4\uc57c \uc774\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 UA\uc5d0\uc11c \uc815\uc758\ud55c \ub9de\ucda4 \uce21\uc815\uae30\uc900\uc744 \ucd5c\ub300\ud55c \uadf8\ub300\ub85c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

                 <\/p>\n

                <\/p>\n","protected":false},"excerpt":{"rendered":"

                UA\uc5d0\uc11c GA4\ub85c \uc774\uc804\ud558\ub824\uba74 \ud398\uc774\uc9c0 \uc870\ud68c\uc218, \uc774\ubca4\ud2b8, \ub9de\ucda4 \uce21\uc815\uae30\uc900(\uacbd\uc6b0\uc5d0 \ub530\ub77c \ub9de\ucda4 \uce21\uc815\ud56d\ubaa9\ub3c4 \ud3ec\ud568) \ub4f1\uc744 GA4 \uc2a4\ud0a4\ub9c8\ub85c \ubcc0\ud658\ud574\uc57c \ud569\ub2c8\ub2e4.     STEP #01 \uc6b0\uc120 GA4\uc5d0\uc11c \uc0ac\uc804 \uc815\uc758\ub418\uc5b4\uc9c4 \ud558\uae30 \uc774\ubca4\ud2b8 \uc885\ub958\ub4e4 \uc911\uc5d0 \uc77c\uce58\ud558\ub294 \uc774\ubca4\ud2b8\uac00 \uc788\ub294\uc9c0 \ucc3e\uc2b5\ub2c8\ub2e4. GA4 \uae30\ubcf8\ucf54\ub4dc\ub9cc \uae54\uc544\ub3c4 \ud558\uae30 \ubaa9\ub85d\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uc774\ubca4\ud2b8\ub4e4\uc774 \uc790\ub3d9\uc73c\ub85c \ucd94\uc801\ub429\ub2c8\ub2e4. \uc989, \ubcc4\ub3c4\uc758 \ud0dc\uadf8\ub97c \ubd99\uc77c \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uae30\uc874…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[186],"tags":[],"_links":{"self":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6899"}],"collection":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6899"}],"version-history":[{"count":10,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6899\/revisions"}],"predecessor-version":[{"id":6909,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6899\/revisions\/6909"}],"wp:attachment":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}