{"id":6804,"date":"2022-07-05T18:38:28","date_gmt":"2022-07-05T09:38:28","guid":{"rendered":"https:\/\/www.wivlabs.com\/?p=6804"},"modified":"2022-07-14T12:49:19","modified_gmt":"2022-07-14T03:49:19","slug":"gtm%ec%9d%84-%ed%99%9c%ec%9a%a9%ed%95%9c-%ed%8a%b8%eb%9e%98%ed%82%b9-%ea%b0%80%ec%9d%b4%eb%93%9c-part-1-%eb%8f%85%eb%a6%bd%eb%aa%b0","status":"publish","type":"post","link":"https:\/\/www.wivlabs.com\/?p=6804","title":{"rendered":"[GTM\uc744 \ud65c\uc6a9\ud55c \ud2b8\ub798\ud0b9 \uac00\uc774\ub4dc] PART.1 \ub3c5\ub9bd\ubab0"},"content":{"rendered":"

\"\"<\/h4>\n

<\/h4>\n

[GTM\uc744 \ud65c\uc6a9\ud55c \ud2b8\ub798\ud0b9 \uac00\uc774\ub4dc] PART.1 \ub3c5\ub9bd\ubab0<\/b><\/span><\/h4>\n

-\ub3c5\ub9bd\ubab0: \uc9c1\uc811 \uc11c\ubc84\ub97c \uad6c\ucd95\ud558\uace0 \uc1fc\ud551\ubab0\uc744 \uac1c\ubc1c \uc6b4\uc601\ud558\ub294 \uc1fc\ud551\ubab0<\/span><\/p>\n

-\uc784\ub300\ubab0 : \uc1fc\ud551\ubab0 \uae30\ub2a5\uc744 \uc194\ub8e8\uc158 \ud615\ud0dc\ub85c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud558\uc5ec \uc6b4\uc601\ud558\ub294 \uc1fc\ud551\ubab0<\/span>(\uce74\ud39824, \uace0\ub3c4\ubab0, \uba54\uc774\ud06c\uc0f5 \ub4f1)<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ud2b8\ub798\ud0b9 \ucf54\ub4dc\ub97c \uc124\uce58\ud574\uc57c\ud558\ub294 \uc774\uc720?\u00a0<\/strong><\/p>\n

\ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc798 \uc6b4\uc601\ub418\uace0 \uc788\ub294 \uc9c0 \uc5b4\ub5bb\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc744\uae4c\uc694?\u00a0<\/span><\/p>\n

Google Analytics(GA), \ud398\uc774\uc2a4\ubd81 \ud53d\uc140 \ub4f1\uacfc \uac19\uc740 \ud2b8\ub798\ud0b9 \ud234\uc740 \ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud558\ub294 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 \uc804\uccb4 \uc5ec\uc815\uc744 \ubd84\uc11d\ud560\ubfd0\ub9cc\uc544\ub2c8\ub77c \uc218\uc9d1\ub41c \ub9e4\ucd9c \ub370\uc774\ud130, \uc5ec\uc815 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305\uc758 \uc804\ubc18\uc801\uc778 \ubaa9\ud45c \uc218\ub9bd\uae4c\uc9c0 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uadf8\ub7ec\ub098 \ud65c\uc6a9\ud558\ub294 \ud2b8\ub798\ud0b9 \ud234\uc774 \ub9ce\uc544\uc9c8\uc218\ub85d \ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ucd94\uac00\ub418\ub294 \uc2a4\ud06c\ub9bd\ud2b8\uac00 \uc313\uc774\uac8c \ub418\uace0, \uc5ec\ub7ec \uc2a4\ud06c\ub9bd\ud2b8\uac00 \ubcf5\uc7a1\ud558\uac8c \uc5bd\ud600\uc788\uc73c\uba74 \ud2b8\ub798\ud0b9 \ud234\uc5d0 \ub300\ud55c \uc720\uc9c0\/\uad00\ub9ac\ub3c4 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \ud0dc\uadf8\ub97c \ud1b5\ud569\ud558\uc5ec \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ud0dc\uadf8 \uad00\ub9ac \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\uc704\ube0c\ub7a9\uc5d0\uc11c\ub294 \ud0dc\uadf8 \uad00\ub9ac \uc194\ub8e8\uc158 \uc911 Google Tag Manager(GTM)\uc744 \ud65c\uc6a9\ud55c \ud2b8\ub798\ud0b9 \uac00\uc774\ub4dc \ub9ac\ud3ec\ud2b8\ub97c \uc900\ube44\ud588\uc73c\uba70, \uccab \ubc88\uc9f8\ub85c \ub3c5\ub9bd\ubab0 \uc0ac\ub840\ub97c \ud1b5\ud574 \ud398\uc774\uc2a4\ubd81 \ud53d\uc140\uacfc GA\ub97c \uc124\uc815\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\ub824\uace0 \ud569\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

\ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc5b4\ub5a4 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uac00\uc7a5 \ub9ce\uc740 \ubc18\uc751\uc744 \ubcf4\uc774\ub294\uc9c0, \uc5b4\ub5a4 \ud398\uc774\uc9c0\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc774\ud0c8\ud558\ub294\uc9c0 \uad81\uae08\ud558\uc2e0\uac00\uc694? \uadf8\ub807\ub2e4\uba74 \uc0ac\uc774\ud2b8\uc5d0 \ud2b8\ub798\ud0b9 \ucf54\ub4dc\ub97c \uc124\uce58\ud574\ubcf4\uc138\uc694!\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

GTM\uc744 \ud1b5\ud574 \ud398\uc774\uc2a4\ubd81 \ud53d\uc140\uacfc GA \ud2b8\ub798\ud0b9 \uc791\uc5c5\ud558\ub294 \ubc29\ubc95<\/b><\/span><\/h4>\n
    \n
  • \ub300\uc0c1\ub9e4\uccb4<\/strong>\u00a0 \ud398\uc774\uc2a4\ubd81, GA<\/span><\/li>\n
  • \uad6c\uc131 \uc774\ubca4\ud2b8<\/strong>\u00a0 \ud398\uc774\uc9c0 \uc870\ud68c, \ud68c\uc6d0\uac00\uc785, \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30, \uad6c\ub9e4(\uc804\uc790\uc0c1\uac70\ub798)<\/span><\/li>\n<\/ul>\n

    \uc0ac\uc804 \uc900\ube44\uc0ac\ud56d CHECK LIST!<\/strong><\/p>\n

      \n
    • Facebook Pixel<\/span><\/li>\n
    • GA(Google Analytics)<\/span><\/li>\n
    • GTM(Goolge Tag Manager)<\/span><\/li>\n<\/ul>\n

       <\/p>\n

      \"\"<\/span><\/p>\n

       <\/p>\n

      GTM \uc124\uce58 \uc791\uc5c5\uc740?<\/span><\/p>\n

      \uc6f9\uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c \ud544\uc694\ud55c \uc791\uc5c5\uacfc GTM\uc5d0\uc11c \ud544\uc694\ud55c \uc791\uc5c5\uc73c\ub85c \uad6c\ubd84\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.
      \n<\/span>\uac01\uac01 \uc608\uc2dc\ub97c \ub4e4\uc5b4 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

      01 \uc6f9\uc0ac\uc774\ud2b8 \ub0b4 \uc791\uc5c5 <\/b><\/span><\/h4>\n

      \ubaa8\ub4e0 \ud398\uc774\uc9c0\uc5d0 GTM \uc124\uce58 \ucf54\ub4dc \ucd94\uac00<\/b><\/p>\n

       <\/p>\n

      ex) \uc544\ub798\uc758 GTM \uae30\ubcf8 \ucf54\ub4dc\ub97c \uc6f9\uc0ac\uc774\ud2b8 \ub0b4 \ubaa8\ub4e0 \ud398\uc774\uc9c0\uc758 <head><\/head> \ud0dc\uadf8 \uc0ac\uc774\uc5d0 \uac00\ub2a5\ud55c \ud55c \ub192\uc740 \uc704\uce58\uc5d0 \ubd99\uc5ec \ub123\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

      *\uc5ec\uae30\uc11c GTM ID\ub294 \u2018GTM-\u2019 \uc73c\ub85c \uc2dc\uc791\ud558\ub294 \uace0\uc720 ID \uac12\uc785\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <!– Google Tag Manager –><\/span><\/h6>\n
      <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:<\/span><\/h6>\n
      new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],<\/span><\/h6>\n
      j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=<\/span><\/h6>\n
      ‘https:\/\/www.googletagmanager.com\/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);<\/span><\/h6>\n
      })(window,document,’script’,’dataLayer’,’<\/span>GTM ID(GTM-XXXX)<\/span>‘);<\/script><\/span><\/h6>\n
      <!– End Google Tag Manager –><\/span><\/h6>\n

       <\/p><\/blockquote>\n

       <\/p>\n

      \ub610\ud55c \uc5ec\ub294 <body>\ud0dc\uadf8 \ubc14\ub85c \ub4a4\uc5d0 \uc544\ub798\uc758 \ucf54\ub4dc\ub97c \ubd99\uc5ec\ub123\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <!– Google Tag Manager (noscript) –><\/span><noscript><iframe src=”https:\/\/www.googletagmanager.com\/ns.html?id=<\/span>GTM ID(GTM-XXXX)<\/span>“<\/span>height=”0″ width=”0″ style=”display:none;visibility:hidden”><\/iframe><\/noscript><\/span><!– End Google Tag Manager (noscript) –><\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

       <\/p>\n

      \uc7a5\ubc14\uad6c\ub2c8\/\ud68c\uc6d0\uac00\uc785\/\uacb0\uc81c\uc644\ub8cc \ud398\uc774\uc9c0\uc5d0\uc11c dataLayer \ucf54\ub4dc \ucd94\uac00<\/b><\/p>\n

      *dataLayer\uc5d0 \ud65c\uc6a9\ud55c \uc774\ubca4\ud2b8\uba85\uc740 \uc774\ud6c4 GTM \uc791\uc5c5\uc5d0\uc11c \ud2b8\ub9ac\uac70 \uc0dd\uc131\uc2dc \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uc78a\uc9c0 \uc54a\ub3c4\ub85d \uc815\ub9ac\ud574\ub450\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

      ex)\u00a0<\/span>\u2018\uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30\u2019 \uc644\ub8cc \uc2dc \uc544\ub798\uc758 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ucf54\ub4dc\uac00 \uc2e4\ud589\ub418\ub3c4\ub85d, \uc0ac\uc774\ud2b8\uc5d0 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      dataLayer.push({‘event’: \u2018AddToCart’});<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n
      <\/h6>\n<\/blockquote>\n

       <\/p>\n

      \u2018\ud68c\uc6d0\uac00\uc785\u2019 \uc644\ub8cc \uc2dc \uc544\ub798\uc758 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ucf54\ub4dc\uac00 \uc2e4\ud589\ub418\ub3c4\ub85d, \uc0ac\uc774\ud2b8\uc5d0 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      dataLayer.push({‘event’: \u2018CompleteRegistration’});<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

      \u2018\uad6c\ub9e4\u2019 \uc644\ub8cc \uc2dc \uc544\ub798\uc758 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ucf54\ub4dc\uac00 \uc2e4\ud589\ub418\ub3c4\ub85d, \uc0ac\uc774\ud2b8\uc5d0 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      dataLayer.push({‘event’: \u2018Purchase’});<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

      * \ub2e8, \uad6c\ub9e4 \uc774\ubca4\ud2b8\uc758 \uacbd\uc6b0 \uc8fc\ubb38\ubc88\ud638, \ubc30\uc1a1\ube44, \uc8fc\ubb38\uae08\uc561 \ub4f1\uc758 \uc8fc\ubb38 \uc815\ubcf4\ub97c \ud568\uaed8 \ud2b8\ub798\ud0b9\ud558\uae30 \uc704\ud574 \ubd80\uac00\uc801\uc778 \ub9e4\uac1c\ubcc0\uc218\ub97c \ud65c\uc6a9\ud574\uc57c\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8 \uacbd\uc6b0 \uc544\ub798\uc640 \uac19\uc774 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ucf54\ub4dc\ub97c \uc218\uc815\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      dataLayer.push({<\/span><\/h6>\n
      event: “Purchase”,<\/span><\/h6>\n
      ecommerce: {<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0<\/span> purchase: {<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> actionField: {<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> id: “order-20200812-123”, \/\/ \uc8fc\ubb38 \ubc88\ud638 (\uc8fc\ubb38\uc5d0 \ub300\ud574 unique\ud574\uc57c \ud568)<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> revenue: “70000”,\u00a0 \/\/\uc804\uccb4 \uad6c\ub9e4\uae08\uc561<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> tax: 0,\u00a0 \u00a0 <\/span> \/\/ \uc138\uae08<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> shipping: 0,<\/span> \/\/ \ubc30\uc1a1\ube44<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> },<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> products: [ \/\/ \uad6c\ub9e4\ud55c \uc0c1\ud488\uc744 \ub9ac\uc2a4\ud2b8\uc5d0 \ub123\uc2b5\ub2c8\ub2e4.<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> {<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> id: “0000000395”, \/\/\uc81c\ud488 \uc544\uc774\ub514<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> name: “XXX”, \/\/\uc81c\ud488\uba85<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> category: “XX”, \/\/\uc81c\ud488 \uce74\ud14c\uace0\ub9ac<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> price: “70000”,\u00a0 \/\/\uc81c\ud488\uc758 \ub2e8\uac00<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> quantity: 1 <\/span> \/\/\uad6c\ub9e4\ud55c \uc218\ub7c9<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> }\u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/h6>\n
      ]<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0<\/span> },<\/span><\/h6>\n
      \u00a0\u00a0\u00a0\u00a0<\/span> currencyCode: “KRW”,<\/span><\/h6>\n
      }<\/span><\/h6>\n
      });<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      02 GTM \uc791\uc5c5<\/b><\/span><\/h4>\n

      \ud2b8\ub9ac\uac70 \uad6c\uc131<\/b><\/p>\n

      \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30, \ud68c\uc6d0\uac00\uc785, \uad6c\ub9e4 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \ud2b8\ub9ac\uac70\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \uc774 \ub54c, \uc774\ubca4\ud2b8 \uc774\ub984\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc124\uce58\ud55c dataLayer\uc5d0 \ud65c\uc6a9\ud55c \ucf54\ub4dc \uba85\uc744 \uadf8\ub300\ub85c \uae30\uc785\ud569\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

      ex)\u00a0<\/span>\uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \ud2b8\ub9ac\uac70 \uad6c\uc131\uc774 \uc644\ub8cc\ub41c \ubaa8\uc2b5.<\/p>\n

      \"\"<\/p>\n

       <\/p>\n

       <\/p>\n

       <\/p>\n

      03 \ud398\uc774\uc2a4\ubd81 \ud0dc\uadf8 \uc124\uc815<\/b><\/span><\/h4>\n

      ex)\u00a0<\/span>\ud53d\uc140 \uc124\uce58 \ubc0f \ud398\uc774\uc9c0\ubdf0 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ub9de\ucda4 HTML \ud0dc\uadf8\uc5d0\uc11c \ud2b8\ub9ac\uac70\ub97c ALL PAGES(\ud398\uc774\uc9c0\ubdf0)\ub85c \uc124\uc815\ud558\uace0, HTML\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

      \n
      <!– Facebook Pixel Code –><\/span><\/h6>\n
      <script nonce=”XWKDxCxQ”><\/span><\/h6>\n
      !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?<\/span><\/h6>\n
      n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;<\/span><\/h6>\n
      n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;<\/span><\/h6>\n
      t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,<\/span><\/h6>\n
      document,’script’,’https:\/\/connect.facebook.net\/en_US\/fbevents.js’);<\/span><\/h6>\n
      <\/h6>\n
      fbq(‘init’, ‘399259598144752’);<\/span><\/h6>\n
      fbq(‘set’,’agent’,’tmgoogletagmanager’, ‘399259598144752’);<\/span><\/h6>\n
      fbq(‘track’, “PageView”);<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n
      <noscript><img height=”1″ width=”1″ style=”display:none”<\/span><\/h6>\n
      src=”https:\/\/www.facebook.com\/tr?id=<\/span>(facebook Pixel ID)<\/span>&ev=PageView&noscript=1″<\/span><\/h6>\n
      \/><\/noscript><\/span><\/h6>\n
      <!– End Facebook Pixel Code \u2192<\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

      \uc774 \ub54c, <\/span>facebook Pixel ID<\/span> \ubd80\ubd84\uc740 \uc0ac\uc6a9\uc790 \uc815\uc758 \ubcc0\uc218\ub85c \uc9c0\uc815\ud558\uc5ec \uad00\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

       <\/p>\n

      \ud68c\uc6d0\uac00\uc785 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ub9de\ucda4 HTML \ud0dc\uadf8\uc5d0\uc11c \ud2b8\ub9ac\uac70\ub97c \ub9de\ucda4 \uc774\ubca4\ud2b8\ub85c \uc124\uc815\ud558\uace0, HTML\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      \u00a0fbq(‘track’, ‘CompleteRegistration’);<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n
      <\/h6>\n<\/blockquote>\n

       <\/p>\n

      \uc7a5\ubc14\uad6c\ub2c8 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ub9de\ucda4 HTML \ud0dc\uadf8\uc5d0\uc11c \ud2b8\ub9ac\uac70\ub97c \ub9de\ucda4 \uc774\ubca4\ud2b8\ub85c \uc124\uc815\ud558\uace0, HTML\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      \u00a0fbq(‘track’, ‘AddToCart’);<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n<\/blockquote>\n

       <\/p>\n

      \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ub9de\ucda4 HTML \ud0dc\uadf8\uc5d0\uc11c \ud2b8\ub9ac\uac70\ub97c \ub9de\ucda4 \uc774\ubca4\ud2b8\ub85c \uc124\uc815\ud558\uace0, HTML\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \n
      <script><\/span><\/h6>\n
      \u00a0fbq(‘track’, ‘Purchase’);<\/span><\/h6>\n
      <\/script><\/span><\/h6>\n<\/blockquote>\n

      * \ub2e8, \uad6c\ub9e4 \uc774\ubca4\ud2b8\uc758 \uacbd\uc6b0 \uc55e\uc11c \uc6f9\uc0ac\uc774\ud2b8 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ucf54\ub4dc\uc5d0 \ub9e4\uac1c\ubcc0\uc218\ub97c \ucd94\uac00\ud588\ub358 \uac83 \ucc98\ub7fc GTM\uc5d0\ub3c4 \ub3d9\uc77c\ud558\uac8c \uc124\uc815\ud574\uc57c\ud569\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

       <\/p>\n

      04 GA \ud0dc\uadf8 \uc124\uc815<\/b><\/span><\/h4>\n

      GA\ub294 \ud398\uc774\uc2a4\ubd81 \ud53d\uc140\uacfc \ub2ec\ub9ac \ubcc4\ub3c4\uc758 HTML \ud0dc\uadf8 \uc785\ub825\uc5c6\uc774 \uc774\ubca4\ud2b8 \uc124\uc815\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      GA ID\ub294 \ud398\uc774\uc2a4\ubd81 \ud53d\uc140\uacfc \ub3d9\uc77c\ud558\uac8c \uc0ac\uc6a9\uc790 \uc815\uc758 \ubcc0\uc218\ub85c \uc9c0\uc815\ud558\uc5ec \ud65c\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n

       <\/p>\n

      ex)\u00a0<\/span>GA Property ID \ub77c\ub294 \uc0ac\uc6a9\uc790 \uc815\uc758 \ubcc0\uc218\ub97c \uad6c\uc131, \ubcc0\uc218 \uc720\ud615\uc740 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc124\uc815.<\/span><\/p>\n

      \"\"<\/p>\n

      \u00a0<\/span><\/p>\n

      \ud398\uc774\uc9c0\ubdf0 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

      \ud0dc\uadf8 \uc720\ud615\uc744 [Google \uc560\ub110\ub9ac\ud2f1\uc2a4: \uc720\ub2c8\ubc84\uc15c \uc560\ub110\ub9ac\ud2f1\uc2a4]\ub85c \uc120\ud0dd\ud558\uc5ec \ucd94\uc801 \uc720\ud615\uc744 \u201c\ud398\uc774\uc9c0\ubdf0\u201d\ub85c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \ud68c\uc6d0\uac00\uc785 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ud0dc\uadf8 \uc720\ud615\uc744 [Google \uc560\ub110\ub9ac\ud2f1\uc2a4: \uc720\ub2c8\ubc84\uc15c \uc560\ub110\ub9ac\ud2f1\uc2a4]\ub85c \uc120\ud0dd\ud558\uc5ec \ucd94\uc801 \uc720\ud615\uc744 \u201c\ub9de\ucda4 \uc774\ubca4\ud2b8\u201d\ub85c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ud0dc\uadf8 \uc720\ud615\uc744 [Google \uc560\ub110\ub9ac\ud2f1\uc2a4: \uc720\ub2c8\ubc84\uc15c \uc560\ub110\ub9ac\ud2f1\uc2a4]\ub85c \uc120\ud0dd\ud558\uc5ec \ucd94\uc801 \uc720\ud615\uc744 \u201c\ub9de\ucda4 \uc774\ubca4\ud2b8\u201d\ub85c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \ud0dc\uadf8 \uc720\ud615\uc744 [Google \uc560\ub110\ub9ac\ud2f1\uc2a4: \uc720\ub2c8\ubc84\uc15c \uc560\ub110\ub9ac\ud2f1\uc2a4]\ub85c \uc120\ud0dd\ud558\uc5ec \ucd94\uc801 \uc720\ud615\uc744 \u201c\ub9de\ucda4 \uc774\ubca4\ud2b8\u201d\ub85c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      \"\"<\/p>\n

       <\/p>\n

       <\/p>\n

      GTM\uc5d0\uc11c \uc124\uc815\ud55c \uc774\ubca4\ud2b8\ub4e4\uc744 \uac01 \ud2b8\ub798\ud0b9 \ud234\uc5d0\uc11c \ud574\ub2f9\ud558\ub294 \uc774\ub984\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      [GTM\uc744 \ud65c\uc6a9\ud55c \ud2b8\ub798\ud0b9 \uac00\uc774\ub4dc] PART.1 \ub3c5\ub9bd\ubab0 -\ub3c5\ub9bd\ubab0: \uc9c1\uc811 \uc11c\ubc84\ub97c \uad6c\ucd95\ud558\uace0 \uc1fc\ud551\ubab0\uc744 \uac1c\ubc1c \uc6b4\uc601\ud558\ub294 \uc1fc\ud551\ubab0 -\uc784\ub300\ubab0 : \uc1fc\ud551\ubab0 \uae30\ub2a5\uc744 \uc194\ub8e8\uc158 \ud615\ud0dc\ub85c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud558\uc5ec \uc6b4\uc601\ud558\ub294 \uc1fc\ud551\ubab0(\uce74\ud39824, \uace0\ub3c4\ubab0, \uba54\uc774\ud06c\uc0f5 \ub4f1)     \ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ud2b8\ub798\ud0b9 \ucf54\ub4dc\ub97c \uc124\uce58\ud574\uc57c\ud558\ub294 \uc774\uc720?\u00a0 \ub0b4 \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc798 \uc6b4\uc601\ub418\uace0 \uc788\ub294 \uc9c0 \uc5b4\ub5bb\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc744\uae4c\uc694?\u00a0 Google Analytics(GA), \ud398\uc774\uc2a4\ubd81 \ud53d\uc140…<\/p>\n","protected":false},"author":1,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[14,177],"tags":[],"_links":{"self":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6804"}],"collection":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6804"}],"version-history":[{"count":30,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6804\/revisions"}],"predecessor-version":[{"id":6862,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/posts\/6804\/revisions\/6862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=\/wp\/v2\/media\/6852"}],"wp:attachment":[{"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wivlabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}